Welcome to Wartime Marketer, a blog focused on improving your marketing and sales efficiency. Recent events indicate that our fields will be held under exceptional scrutiny in the coming months or years. Understanding strategies to deal with budgets, tools, and economic climates are essentail to any marketer’s toolkit. This is especially true now. Venture capitalist Ben Horowitz wrote the oft-cited piece contrasting peacetime CEOs and wartime CEOs. Economic recessions are a warzone for marketing and sales.